Galática MKT · Company website and blog
Galática: Brand, Website, and Blog
A digital presence for bespoke solutions, applied AI, and SaaS
I updated Galática MKT's logo and design system and built its website and blog. The project connects positioning, content, and interface design to present an offer that combines agency services with bespoke digital solutions.
Explore the screens§ 01
Context
Galática needed to broaden its presentation to include bespoke solutions, applied AI, and SaaS alongside its agency services. The brand redesign took the most work: I updated the logo and reworked the entire design system.
I carried that direction into the site structure, the way its capabilities are presented, and the blog, where I began publishing. The aim was to support the company's positioning and presence as it sought to compete across Brazil.
§ 02
UX/UI decisions
01Connect the offer to the company presentation
I structured the home page to introduce Galática's direction, explain its capabilities, show projects, and present its method. The broader offer guides that sequence.
The direction section brings the positioning together with paths to view the work, explore the process, or start a conversation. Each action has a role in the presentation.
Positioning and navigation paths in the direction section. Visible figures belong to the company presentation, not this project's results. - 02
Apply the identity as a system
I used orbital imagery, a dark background, and purple, lilac, and magenta accents throughout the experience. Large headings, monospaced labels, fine lines, and gradient buttons recur across sections.
The updated logo and design system extend to the website and blog artwork, with different compositions suited to the content.
Type scale, accents, and orbital elements recur in another home-page composition. - 03
Give the capabilities a shared structure
I organized the six capabilities into cards with an icon, name, description, and disciplines. Websites, digital products, organic discovery, and applied AI are presented alongside the agency's other services.
The shared visual structure accommodates different services. On desktop, the cards form two columns, each retaining its own explanation and identifying elements.
Icons, descriptions, and disciplines follow a shared structure. The frame shows the first cards, not all six capabilities. - 04
Extend the experience into the blog
I created the blog and began publishing content about digital projects. The listing combines cover images, categories, titles, and summaries in the same visual language as the website.
Articles use a dedicated reading layout with a table of contents, sharing controls, and related content. The header and navigation paths keep them connected to the company presentation.
Covers, categories, titles, and summaries connect the website identity to the editorial area. - 05
Rearrange the layout while keeping the identity
On smaller screens, the capability cards move to one column. The blog uses two columns on tablet and one on mobile, while the article's table of contents moves into the content column.
I adapted grids, heading sizes, and button placement while keeping the brand elements. Navigation collapses into a menu, and contact actions remain available as visitors browse.
Capabilities in a single column in tablet emulation. The next card is partially visible.
§ 03
AI-assisted development
I used Lovable, ChatGPT, and Codex to develop the project, taking responsibility for identity, content, interface design, and implementation.
- From visual direction to navigation
- The concept becomes a navigable experience, with home-page anchors, an expandable FAQ, and access to content pages.
- Across templates
- The home page, listing, category, and article share visual elements, with layouts tailored to presenting the company or reading content.
§ 04
SEO
The blog and initial publications support the intention to strengthen Galática's positioning and expand its presence across Brazil.
- Context for each page
- The documented home page, blog, category, and article have their own titles, descriptions, and canonical URLs.
- Content structure
- A heading hierarchy, page-specific structured data, and image alt text complete the observed implementation.
↳ These elements describe the delivered structure. No traffic, ranking, or national-reach data was supplied to attribute to the project.
§ 05
Screens
The images show the version captured on October 23, 2026. Tablet and mobile views use viewport emulation.
Desktop · 03
Tablet · 03
Mobile · 03
§ 06
Credits
Matheus Barros: logo update, design system overhaul, and artwork; copywriting, UX/UI, SEO, and website and blog development, including the initial publications.